Dropwine App
Dropwine App
Dropwine App
Evolution of a wine delivery service into a sommelier-curated experience, increasing conversion from 5% to 17%
Evolution of a wine delivery service into a sommelier-curated experience, increasing conversion from 5% to 17%
Evolution of a wine delivery service into a sommelier-curated experience, increasing conversion from 5% to 17%
The goal was to move beyond wine delivery and design a digital space that feels like having a sommelier in your pocket. It was created to make wine culture feel personal, warm, and quietly sophisticated — like visiting a bar where someone knows your taste.
Every touchpoint, from curated selections to the craftsmanship behind each bottle, reflects a clear wine philosophy and is designed to bring winemakers and wine lovers closer together.
The goal was to move beyond wine delivery and design a digital space that feels like having a sommelier in your pocket. It was created to make wine culture feel personal, warm, and quietly sophisticated — like visiting a bar where someone knows your taste.
Every touchpoint, from curated selections to the craftsmanship behind each bottle, reflects a clear wine philosophy and is designed to bring winemakers and wine lovers closer together.
The goal was to move beyond wine delivery and design a digital space that feels like having a sommelier in your pocket. It was created to make wine culture feel personal, warm, and quietly sophisticated — like visiting a bar where someone knows your taste.
Every touchpoint, from curated selections to the craftsmanship behind each bottle, reflects a clear wine philosophy and is designed to bring winemakers and wine lovers closer together.
Product design
Product design
Visual design
Visual design
Challenges
Challenges
We identified key challenges in the existing product:
We identified key challenges in the existing product:
We identified key challenges in the existing product:
Overly complex experience
Overly complex experience
Overly complex experience
Unclear product differentiation
Unclear product differentiation
Unclear product differentiation
High drop-off
High drop-off
High drop-off
High time to value
High time to value
High time to value
Lack of a cohesive visual language
Lack of a cohesive visual language
Lack of a cohesive visual language
High drop-off
High drop-off
Product vision
Users weren’t just struggling to choose wine, they were missing a sense of connection, guidance, and trust.
This revealed a bigger opportunity: transforming the product from a simple delivery app into a personalized, sommelier-led companion.
Product vision
Users weren’t just struggling to choose wine, they were missing a sense of connection, guidance, and trust.
This revealed a bigger opportunity: transforming the product from a simple delivery app into a personalized, sommelier-led companion.
Product vision
Users weren’t just struggling to choose wine, they were missing a sense of connection, guidance, and trust.
This revealed a bigger opportunity: transforming the product from a simple delivery app into a personalized, sommelier-led companion.
Product vision
Users weren’t just struggling to choose wine, they were missing a sense of connection, guidance, and trust.
This revealed a bigger opportunity: transforming the product from a simple delivery app into a personalized, sommelier-led companion.
Main screen
Main screen
These insights shaped a new experience that simplifies selection through professional curation
These insights shaped a new experience that simplifies selection through professional curation
These insights shaped a new experience that simplifies selection through professional curation
Other collections include selections by country, wine type, grape variety, and sommeliers’ favourites
Other collections include selections by country, wine type, grape variety, and sommeliers’ favourites
Replicating the experience of asking a sommelier for advice. The first question is almost always: red or white?
Replicating the experience of asking a sommelier for advice. The first question is almost always: red or white?
Expert-curated collections updated monthly and tailored to specific occasions
Expert-curated collections updated monthly and tailored to specific occasions
We created elegant 3D glasses that showcase each type of wine in a distinctive way, highlighting its unique profile.
We created elegant 3D glasses that showcase each type of wine in a distinctive way, highlighting its unique profile.
Wines list
Wines list
Large, elegant product cards present every detail needed, from the wine’s origin to its flavor profile
Large, elegant product cards present every detail needed, from the wine’s origin to its flavor profile
Large, elegant product cards present every detail needed, from the wine’s origin to its flavor profile
Designed distinctive assets for each wine collection, highlighting what makes each one truly special
Designed distinctive assets for each wine collection, highlighting what makes each one truly special
Designed distinctive assets for each wine collection, highlighting what makes each one truly special
We reflected each collection’s theme through color, texture, and
visual motifs, conveying the personality of every wine and making the collection more immersive and engaging.
We reflected each collection’s theme through color, texture, and
visual motifs, conveying the personality of every wine and making the collection more immersive and engaging.
We reflected each collection’s theme through color, texture, and visual motifs, conveying the personality of every wine and making the collection more immersive and engaging.
Single product
Single product
Full-screen discovery reveals each wine in a richer, more personal way, creating a truly immersive experience
Full-screen discovery reveals each wine in a richer, more personal way, creating a truly immersive experience
Full-screen discovery reveals each wine in a richer, more personal way, creating a truly immersive experience
An intuitive carousel for seamless wine exploration
An intuitive carousel for seamless wine exploration
Authentic winemaker and vineyard photos add a personal touch, bringing each bottle’s story closer
Authentic winemaker and vineyard photos add a personal touch, bringing each bottle’s story closer
Checkout
Checkout
A seamless checkout experience that guides users
from product selection to purchase in just a few steps
A seamless checkout experience that guides users
from product selection to purchase in just a few steps
A seamless checkout experience that guides users from product selection to purchase in just a few steps
Promotion initiatives
Promotion initiatives
Integrated promotion initiatives designed to attract new users and inspire immediate activation
Integrated promotion initiatives designed to attract new users and inspire immediate activation
Integrated promotion initiatives designed to attract new users and inspire immediate activation
Outcome
Outcome
Guided by user insights and iterative testing, we streamlined the journey from discovery to purchase, increasing conversion from 5% to 17%.
We also established a cohesive visual language, ensuring every screen, interaction, and curated selection feel consistent, intuitive, and true to the brand’s philosophy.
Guided by user insights and iterative testing, we streamlined the journey from discovery to purchase, increasing conversion from 5% to 17%.
We also established a cohesive visual language, ensuring every screen, interaction, and curated selection feel consistent, intuitive, and true to the brand’s philosophy.
Guided by user insights and iterative testing, we streamlined the journey from discovery to purchase, increasing conversion from 5% to 17%.
We also established a cohesive visual language, ensuring every screen, interaction, and curated selection feel consistent, intuitive, and true to the brand’s philosophy.
Next project
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